Scott Goodson co-founded StrawberryFrog in 1999 with Karin Drakenberg, building it into one of the world’s most admired creative companies. He has won every major creative award and serves as the Chairman of the 2024 New York Festivals Purpose Jury. His award-winning, best selling books, ‘Uprising’ and ‘Activate Brand Purpose’ have been called “the marketing book of the year” by Steve Wozniak, co-founder of Apple and “How to not merely talk about purpose but actually do it” by Ranjay Gulati Professor, Harvard Business School. Scott has worked for some of the world’s most iconic brands including Northwell Health, Google, Tesla, ASICS/Onitsuka Tiger, Levis, Reebok, Heineken, Jim Beam, MINI Emirates Airlines, and many more. 

Michelle brings together leading creative agencies, corporate partners, media and technology platforms, and nonprofit and government clients for the Ad Council and its over 30-plus social impact campaigns.

Michelle oversees national campaigns that transform culture, including the award-winning Real Deal on Fentanyl and Tear the Paper Ceiling efforts, the latter designed to raise awareness of the invisible barrier that comes for people without a bachelor’s degree. 

In 2021, Michelle co-led the development and grassroots activations for the Ad Council’s COVID-19 Vaccine Education Initiative, the largest and most urgent communications effort in American history. The groundbreaking campaign received more than $240M in donated media support and 52B impressions in earned media, with 75% of Americans eligible for the vaccine seeing the content, and 80% of adults in the U.S. ultimately receiving at least 1 dose of a COVID vaccine.

Additionally, under her leadership, the Ad Council implemented iconic campaigns like Smokey Bear’s “Only You Can Prevent Wildfires,” the longest running social good campaign in U.S. history, “Friends Don’t Let Friends Drive Drunk” and Buzzed Driving Prevention work, and “You Don’t Have to Be Perfect to Be a Perfect Parent” foster care adoption efforts. Her campaigns have won numerous accolades, including a Daytime Emmy and an Effie.She has also led the organization’s Creative Review Committees, made up of nearly 30 of the industry’s top agency leaders. The Committees meet regularly to review, refine and raise the bar on the Ad Council’s campaigns. With over 25 years of experience, Michelle has proven ability in enacting change around pressing social issues like opioid abuse, gun safety, refugee support, and girls in STEM.

Michelle serves as a frequent judge for industry awards, including Advertising Week’s D&D Impact Awards, the 4A’s Impact Awards, Effie Awards, and also for the Project Yellow Light and End Family Fire Scholarship Competitions.

Michelle has made social good a priority outside of her Ad Council work as well. She has participated on the selection board for the American Association for the Advancement of Science’s IF/THEN Ambassadors program, and also works with the Lost Dog and Cat Rescue, the Gun Safety Alliance to Reduce Gun Violence, and Just Tryan IT, which assists families struggling with childhood cancer.

She is a graduate of the University of Maryland, College Park and has a Bachelor of Science in Marketing. Michelle currently resides in Washington, DC with her family, and is the proud owner of a shelter pet.

Andrew Loucks is a transformative, result-oriented, and dynamic leader, with a can-do mindset and a passion to win. As the North America Head for Consumer Healthcare at Sanofi, Andrew is responsible for commercial operations in the U.S. and Canada for Sanofi’s portfolio of leading consumer healthcare brands. 

Andrew joined Sanofi from Sensory Cloud Inc., where he was CEO and a Board member of the Boston-based consumer health & technology company. Prior to Sensory Cloud, Loucks was President of Keurig Appliances and Away From Home Coffee Systems and a member of the Keurig Dr Pepper Executive Leadership Team. Loucks also served on the Board of Directors for two early-stage entrepreneurial companies.

Prior to Keurig Dr Pepper, Loucks was President of Frozen Foods Kellogg Company, where he was a member of the Global Leadership Team and North American Leadership Team, and previously served as the Vice President Marketing, Innovation & Nutrition for Kellogg Canada. Loucks also spent several years working in various sales and marketing roles within Unilever.

Loucks completed his studies in business administration at Wilfrid Laurier University, Waterloo, Canada. He also completed the General Manager/Country Manager Executive Program at Harvard Business School.   

Claudine Patel has built a global marketing career by harnessing creative disruption. She encourages individuals to come to the table with different perspectives, building cultures that inspire fresh and purpose-driven thinking, cultivating teams that thrive on finding new ways to deliver maximum impact and growth. 

Claudine joined Sanofi from Post Consumer Brands where she was Enterprise Chief Marketing Officer leading the growth agenda for their cereal portfolio, including brands like Malt O Meal, Pebbles and Honey Bunches of Oats. Claudine also created new growth paths with breakthrough platform innovation, built up their eCommerce flywheel and paid search/retail media capabilities, boosting growth over 40 percent compared to the previous year. 

Prior to Post, Claudine blazed new trails at Reckitt by adopting emerging communication technologies (First ever OTC brand on Tik Tok with #Beatthezombiefunk challenge, supporting the launch of their nighttime cold and flu product Nightshift. Engagement rivaled iconic CPG brands like Coca-Cola and Hershey’s) and explored new areas of commerce (Social commerce initiative Mucinex Sickwear resulted in their direct-to-consumer OTC bundles selling out in 24 hours). These initiatives moved Mucinex from being an OTC brand to a wellness lifestyle brand – winning several awards including Nielsen breakthrough innovation awards, D&AD pencil, Cannes and Effie Awards. 

Earlier in her career, Claudine was part of the team that reframed the innovation agenda in Asia Pacific for Oreo - from sweet cookie to sweet snacking, broadening the addressable market. This resulted 5x growth in just 3 years from incremental white space innovation like Oreo wafers, supported by evolved go to market models and communication. The accelerated growth in AP was what brought her over to the US, continuing the efforts as a team to build Oreo into sweet snacking brand that is today here.

Anything that involves Claudine’s family pretty much takes centerstage outside of work. Her husband, Ronak, and her love taking unplanned weekend road trips with their twin girls. So far, Asbury Park and Woodstock are on the top of their list of driving vacations to date. Oh yes, that and she would never say no to that Adriana Grande themed dance party. If you ask her, she’d say I do it “for the girls”.

Jose M. Prince, MD, FACS, FAAP is the VP of Pediatric Surgical Services of Northwell Health and the Surgeon in Chief of Cohen Children’s Medical Center.  He is a Professor of Surgery and Pediatrics and Vice Chair of Surgery at the Zucker School of Medicine at Hofstra/Northwell.  

A native of Queens, NY, Dr. Prince is invited internationally to speak about trauma, surgery, and children’s healthcare.  A graduate of Yale University School of Medicine, he completed his pediatric and general surgery training at the University of Pittsburgh Medical Center. 

As the founding director of the Laboratory of Pediatric Injury and Inflammation in the Feinstein Institutes for Medical Research, he has pursued pediatric trauma and injury prevention research for over 20 years. In his role as executive sponsor for the Northwell Center for Gun Violence Prevention, he supports NIH and state-funded research, violence interruption programs, and educational efforts focused on firearm injury and mortality prevention. 

Dr. Prince and his team’s work has recently been featured on Netflix in the docuseries entitled “Emergency NYC” which highlights their efforts on behalf of children.  He has authored more than 80 scientific reports, articles and chapters and is an active member of many professional societies, including the American College of Surgeons and the American Academy of Pediatrics.

Ramon Soto is senior vice president and chief marketing and communications officer for Northwell Health, where he is responsible for developing and executing Northwell’s brand strategy and all aspects of marketing and communications, including public relations, digital engagement, strategic marketing, clinical marketing, customer acquisition and internal communications. He is a member of Northwell’s executive leadership team, charged with shaping the growth strategy for the enterprise. Northwell is New York’s largest healthcare provider with a network of 21 hospitals, nearly 900 community and research facilities and 85,000 employees. With over 2 million annual patient visits, Northwell is also one of the nation’s fastest-growing healthcare providers.

Ramon received a Bachelor of Arts from the State University of New York at Binghamton, a Master of Business Administration from the Yale School of Management, and an Advance Management Degree from Harvard Business School. He currently sits on the board of directors for the Ad Council.

Charell Star is Executive Director of Muse by Clio, covering the intersection of advertising and pop culture for the global publication on creativity in advertising and beyond. 

Prior to joining Muse, she covered style, tech, and culture for Newsweek, MadameNoire, and Business News Daily; she has appeared as a contributor and expert on Fox’s “Good Day New York,”  NBC’s “New York Live,” Cheddar TV and more. Additionally, Charell has held content creation positions at Meta and WPP.

Outside of work, Star is a nationally recognized foster care and adoption advocate. A former foster youth herself, she passionately uses her platform to improve the lives of those in care around the country. Charell is a graduate of Boston University and currently resides with her spouse and son in Maplewood, NJ.

Follow along with Charell’s work at Muse by Clio on Instagram @ClioAwards and LinkedIn @TheClioAwards.

Eric Weisberg is Global Chief Creative Officer at Havas Health & You, where he is inspiring a creative awakening across the 6,000-person worldwide network. As the world emerges from the fog of COVID-19, Eric is excited by the possibility for health and wellness brands to lead the industry in creativity, innovation, and digital transformation, and believes Havas is in a unique position to lead the charge as the world’s largest health and wellness network.

Prior to Havas Health & You, Eric spent five years as Global Chief Creative Officer at the Doner Partners Network, where he led a business and creative turnaround—including the most award-winning era in the agency’s history, and growth from Johnson & Johnson, McDonald’s, Coca-Cola, Netflix, Amazon, Travelocity, Bloomberg Media, T. Rowe Price, and more. Prior to Doner, Eric spent over 15 years at J. Walter Thompson, where he created the agency’s first integrated creative group blending expertise in digital, CRM, and traditional consumer creative.

Trying to classify Eric is pretty tough. He’s built a reputation as an innovation and digital-transformation expert, but as a hybrid creative leader, he is equally celebrated for his teams’ work in television, print, and other “traditional” mediums. Eric’s best work is generally a blend of ideas, technology, and media. His creative philosophy is pretty simple: make everything you touch better than the day before and try hard not to be a jerk doing it.

Eric has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webbys, Effies, and many others. Eric’s work can be found in the Smithsonian permanent collection, college textbooks, and has been covered dozens of times by CNN, NBC, BCC, The New York Times, Fast Company, and more. The diverse array of creative solutions and innovations include: filing a patent for an algorithm that predicts cold and flu spread down to the zip code; the first commercial use of AR for Band-Aid, reducing mental illness stigma with social media; making Matthew McConaughey a creative director; a groundbreaking partnership with Marvel Comics to celebrate nurses fighting COVID-19—the most downloaded comic book of 2020—and the most talked-about Super Bowl commercial of 2021, featuring Bruce Springsteen.

Named "Digital Top 40 over 40" by Campaign and one of the “Most Creative People in Mobile Advertising” by Business Insider, Eric is a frequent speaker on stages around the world, including, CES, SXSW, Cannes, Mobile World Congress, Advertising Week, and many others. Eric has also taught at the School of Visual Arts, NYU, Columbia University, and The New School. He currently lives in New York City with his wife and son.

Olajide Williams, MD, MS is a Professor of Neurology and Vice Dean of Community Health at the Columbia University Vagelos College of Physicians and Surgeons. He is also Vice Chair of the Department of Neurology and a specialist in the treatment of stroke and cerebrovascular diseases. Dr. Williams is an attending physician at New York-Presbyterian Hospital and a clinical neurologist at Columbia University Irving Medical Center. He attained his medical degree from the University of Lagos, Nigeria, and completed his neurology residency and neuromuscular fellowship training at The Neurological Institute of New York. Dr. Williams also holds a Master of Science degree from the Columbia University Mailman School of Public Health.

Dr. Williams is a world-renowned leader in stroke disparities and community-based behavioral intervention research. He is founder and chair of Hip Hop Public Health an internationally recognized organization that creates and implements multimedia public health interventions that target and engage young people in the health of their families and communities. He is a principal investigator of multiple NIH investigator-initiated awards, and MPI of the Cancer/CVD Center to Improve disease Outcomes through Multi-level and Multi-generational approaches Unifying Novel Interventions and Training health EquiTy (COMMINTY) in New York.

An influential clinician-educator, Dr. Williams is a member of the Vagelos College of Physicians and Surgeons (VP&S) Virginia Apgar Academy of Medical Educators, and an inaugural member of the VP&S Academy of Community and Public Service. In addition to teaching courses on clinical practice and neuroscience to VP&S medical students, he is actively engaged in addressing healthcare disparities and promoting greater diversity and inclusion in academic medicine. Dr. Williams is co-director of the Columbia Center for Community Health at the Jerome Green Science Center where he leads pioneering initiatives including the Community Health Worker Stroke Prevention program.

Dr. Williams has published numerous scholarly articles, including the book "Stroke Diaries", and received many prestigious international, national, and regional awards, such as the European Stroke Research Foundation Investigator of the Year award, two-time Columbia University Outstanding Teacher of the Year award for the Major Clinical Year, American Heart Association’s Trailblazer award, and a National Humanism in Medicine award from the Association of American Medical Colleges. Dr. Williams has been named on Fast Company Magazine’s 100 Most Creative People list, Root 100’s most influential Blacks in America list, and New York Magazine's Best Doctors list. He sits on several nonprofit boards including the Board of Directors for the Partnership for a Healthier America, whose honorary chair is former First Lady Michelle Obama.