In this session, trailblazing industry leaders will reveal how breakthroughs in AI can open doors for bold thinkers who take an entrepreneurial approach to new technologies. Attendees will gain a better understanding of the opportunities presented by emerging platforms and how to embrace, not fear, their powers to herald the future of creativity.

Iconic American artist, KAWS, will accept the 2023 Clio Visionary Award and sit down with Verizon's Mike Wente for an intimate conversation about his creative process, refined graphic language, collaborations with global brands, influence on today's culture and more.

Fan culture is more prominent than ever. This is evident in the re-emergence of the ‘boy band mania’ surrounding K-Pop, in queues of sneakerheads waiting to snag the latest drop, and in millions of gamers tuning in to competitive esports livestreams. 

How can brands tap into—and support—the passion found in these fandoms? How can they expertly leverage streamers and live content to speak to fans? This session will explore Anatomy of Hype, a global research study from Twitch Ads and Amazon Ads that reveals the benefits for participating fans, identifies how fandom has evolved in recent years, and uncovers how brands can get in on the hype.

Creators at the top of their game will discuss efforts to uplift the next generation of talent and open doors for all types of emerging voices to enter-- and alter-- the industry. You'll walk away with tips on how to build a personal and professional community that nurtures your skillset, and get inspiration that could change the trajectory of your career.

For five years, Michelob ULTRA has been leveraging (and even creating) cutting-edge technology to reach, engage and entertain its audience through fan experiences like “Michelob ULTRA Courtside,” “McEnroe vs. McEnroe,” and—most recently— “Dreamcaster,” which enabled a blind fan to commentate on a live NBA playoffs broadcast.

In this session, the brand and its partners at FCB NY will uncover how they are going beyond traditional advertising with consistent innovations in sports entertainment that deliver its point of view: “It’s only worth it if you enjoy it.”

Hear from Lou Arbetter, VP, Creative and Production, PepsiCo Beverages North America. More details coming soon.