2024 CLIO CREATIVE SUMMIT

October 8, 2024 - NYC

The industry’s most celebrated and forward-thinking voices will gather to share the tools, ideas, and practices that propelled their work to the forefront of the business.

You'll hear from today’s most inspiring visionaries about how to build a career that supercharges your strengths, harness the power of creativity to unlock the potential of new technologies and so much more.

Hosted by Omnicom

195 Broadway
4th Floor
New York, NY 10007
12:30PM - 6PM

2024 Agenda

Registration
Presented by Michelob ULTRA

Tech and Joy: Harnessing Technology to Celebrate Human Endeavor in Sports

Just as technology supercharges creativity by enabling new forms of expression, it can elevate sports by transcending the boundaries of human endeavor. Michelob ULTRA has been pioneering this concept, consistently pursuing the joy in sports while spotlighting talents and teams. Through engaging tech-infused experiences like 'Lap of Legends' - the first ever real vs. virtual race presented in a one-hour TV special - and many other award-winning works, the brand demonstrates that sports are all about the emotion they evoke.

In this session, Michelob ULTRA and its partners at FCB NY, will discuss the role of technology in its campaigns and how it can be used to boost, not overshadow, the human elements of a brand's story.

Speaker:

Alex Abrantes, ECD FCB New York
Building a Brand That is Time-less and Time-ly

In order to stay relevant in today's world, heritage brands must be willing to make bold choices that build on their past and shape their future. How does a century old organization keep things fresh? In this session, you'll learn from creative leaders who are deploying timely partnerships, buzzy collaborations and out-of-the-box thinking that keep legacy products at the center of popular culture.

Speaker:

Simon Au, Executive Creative Director, The Kitchen @ Kraft Heinz

Baldwin Cunningham, Director of Media and Partnerships, State Farm

Matthew Low, SVP Creative Director, BBDO

Joel Rodriguez, Head of Context Planning, Translation

Moderator:

Emily Seal, Executive Director, Clios
Presented by Twitch

Streaming Synergy: Unlocking the Unique Value of the Creator-Viewer Relationship

Livestream video viewership is on the rise. This comes as no surprise because live, influencer-led streams allow online communities to forge tight-knit connections and engage with like-minded individuals in meaningful ways. In this session, Steve Marzocca, Influencer Relations Lead, Twitch at Amazon Ads, will uncover ways brands can leverage live-streaming creators and their passionate communities to build trust, boost brand consideration, and authentically reach new customers. With the added perspective of a Twitch streamer, Steve will explore the various ways advertisers can leverage this powerful dynamic to create memorable branded moments with creator collaborations.

Speaker:

Steve Marzocca, Influencer Relations Lead, Twitch at Amazon Ads

Carmela, Twitch Streamer
Break

Read More About This Session
Presented By Spotify

Spotify: Think Like a Fan, Act Like a Creator

Join this session to explore how brands and agencies can harness Spotify’s data superpowers to push creative boundaries and craft standout campaigns. We’ll dive into some of the latest award winning work from Spotify Advertising and FCB NY, which put some of those same creative principles into practice.

Speakers:

Rich Frankel, Global Creative Director, Spotify Advertising

Jessica Levinsohn, Associate Director, Business Brand Marketing, Spotify

Michael Aimette, Chief Creative Officer, FCB New York

Danilo Boer, Global Creative Partner, FCB
Presented by Salesforce

B2B: From Boring2Blah to Bold2Brilliant

Scott Larson, SVP and Head of Global Brand Marketing and Creative at Salesforce will offer invaluable insights and strategies drawn from his extensive experience at both B2B and B2C brands.

Speaker:

Scott Larson, SVP & Head of Global Brand Marketing and Creative, Salesforce

Read More About This Session
Social-First Marketing: How to Create Likable Campaigns with Shareability as the Centerpiece

To break through and meet their metrics, creatives must think of social as the birthplace of content, not the distributor. The most successful campaigns are built with platforms--and the habits of their audience-- in mind from the start. This panel will feature industry leaders who are delivering engagement and business results through clever conversations that influence consumer behavior.

Speakers:

Charlotte Tansill, President of PR, Social & Influence, Ogilvy North America

Bridget Jewell, Executive Creative Director, Dentsu Creative

Rob Lenois, Global Chief Creative Officer, VaynerMedia

Lesley Parks, Executive Strategy Director, Social and Content, TBWA

Moderator:

Krystle Watler, Head of U.S. Integrated Marketing Communications, TikTok for Business
Presented by MassiveMusic

The Sonic Advantage: How Music & Sound Shapes Memorable Brands

In today's oversaturated marketing landscape, branding has to go beyond just visual identity. Join the MassiveMusic team in an interactive session to explore the various ways in which sound and music can be used strategically to craft brands in an audio-centric era. Learn how tapping into the power of sound can form emotional bonds between brands and their communities – and reach new audiences – through authentic, sound-first storytelling.

Speakers:

Roger Sho Gehrmann, VP Integrated Solutions, Songtradr

Eric David Johnson, Executive Creative Director, Creative Development (Americas), MassiveMusic
5:00 - 6:00 PM

Networking Reception with light food and beverages

2024 Speakers

Students

Gain insider knowledge, learn meaningful tips, and hear from inspiring creators about what fuels their process.

Early - Mid Career Professionals

Make connections with other talented creatives and marketers that can help you build a professional community and set your career on the path to award-winning ideas.

Industry Veterans

Celebrate your passion for creativity and share your vision for the future of the industry with other brand and marketing leaders at the top of their game.

2023 Agenda

[ Click to Expand ]

Creative Use of AI – The Path Forward

In this session, trailblazing industry leaders will reveal how breakthroughs in AI can open doors for bold thinkers who take an entrepreneurial approach to new technologies. Attendees will gain a better understanding of the opportunities presented by emerging platforms and how to embrace, not fear, their powers to herald the future of creativity.
Q&A with KAWS: Artist and 2023 Clio Visionary Award Recipient

Iconic American artist, KAWS, will accept the 2023 Clio Visionary Award and sit down with Verizon's Mike Wente for an intimate conversation about his creative process, refined graphic language, collaborations with global brands, influence on today's culture and more.
Anatomy of Hype: How to Reach Fandoms and Leverage Streamers to Fuel Brand Engagement

Fan culture is more prominent than ever. This is evident in the re-emergence of the ‘boy band mania’ surrounding K-Pop, in queues of sneakerheads waiting to snag the latest drop, and in millions of gamers tuning in to competitive esports livestreams.

How can brands tap into—and support—the passion found in these fandoms? How can they expertly leverage streamers and live content to speak to fans? This session will explore Anatomy of Hype, a global research study from Twitch Ads and Amazon Ads that reveals the benefits for participating fans, identifies how fandom has evolved in recent years, and uncovers how brands can get in on the hype.
Building a Bridge to the Next Generation Through Mentorship and Community

Creators at the top of their game will discuss efforts to uplift the next generation of talent and open doors for all types of emerging voices to enter-- and alter-- the industry. You'll walk away with tips on how to build a personal and professional community that nurtures your skillset, and get inspiration that could change the trajectory of your career.
How Michelob ULTRA is Combining Cutting-Edge Technology and Great Storytelling

For five years, Michelob ULTRA has been leveraging (and even creating) cutting-edge technology to reach, engage and entertain its audience through fan experiences like “Michelob ULTRA Courtside,” “McEnroe vs. McEnroe,” and—most recently— “Dreamcaster,” which enabled a blind fan to commentate on a live NBA playoffs broadcast.

In this session, the brand and its partners at FCB NY will uncover how they are going beyond traditional advertising with consistent innovations in sports entertainment that deliver its point of view: “It’s only worth it if you enjoy it.”
Culture, Collaboration and Creativity at Pepsi

Brand Pepsi has an iconic history of breaking through in culture and consistently raising the industry standard for creative excellence – from the viral Pepsi Peeps and Pepsi x Milk (PILK) campaigns that sparked conversation across social media, to long-form programming like “THE SHOW” and “The Color of Cola,” and most recently kicking off a 125 day-long campaign to celebrate its milestone anniversary. In this session, hear from Lou Arbetter, VP of Creative and Production, and Sofia Crnkovich, Pepsi Brand Team, as they discuss the team’s formula for collaboration and creativity, and how its recent work has come to life.