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2024 CLIO CREATIVE SUMMIT

 

October 8, 2024 - NYC

The industry’s most celebrated and forward-thinking voices will gather to share the tools, ideas, and practices that propelled their work to the forefront of the business.

You'll hear from today’s most inspiring visionaries about how to build a career that supercharges your strengths, harness the power of creativity to unlock the potential of new technologies and so much more.

Hosted by Omnicom

195 Broadway
4th Floor
New York, NY 10007
12:30PM - 6PM

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2024 Agenda

  1. Registration
  2. Presented by Michelob ULTRA

    Tech and Joy: Harnessing Technology to Celebrate Human Endeavor in Sports

    Just as technology supercharges creativity by enabling new forms of expression, it can elevate sports by transcending the boundaries of human endeavor. Michelob ULTRA has been pioneering this concept, consistently pursuing the joy in sports while spotlighting talents and teams. Through engaging tech-infused experiences like 'Lap of Legends' - the first ever real vs. virtual race presented in a one-hour TV special - and many other award-winning works, the brand demonstrates that sports are all about the emotion they evoke. 

    In this session, Michelob ULTRA and its partners at FCB NY, will discuss the role of technology in its campaigns and how it can be used to boost, not overshadow, the human elements of a brand's story.

    Speaker:

    Alex Abrantes, ECD FCB New York

  3. Building a Brand That is Time-less and Time-ly

    In order to stay relevant in today's world, heritage brands must be willing to make bold choices that build on their past and shape their future. How does a century old organization keep things fresh? In this session, you'll learn from creative leaders who are deploying timely partnerships, buzzy collaborations and out-of-the-box thinking that keep legacy products at the center of popular culture.

    Speaker:

    Simon Au, Executive Creative Director, The Kitchen @ Kraft Heinz

    Baldwin Cunningham, Director of Media and Partnerships, State Farm

    Matthew Low, SVP Creative Director, BBDO

    Joel Rodriguez, Head of Context Planning, Translation


    Moderator:

    Emily Seal, Executive Director, Clios

  4. Presented by Twitch

    Streaming Synergy: Unlocking the Unique Value of the Creator-Viewer Relationship

    Livestream video viewership is on the rise. This comes as no surprise because live, influencer-led streams allow online communities to forge tight-knit connections and engage with like-minded individuals in meaningful ways. In this session, Steve Marzocca, Influencer Relations Lead, Twitch at Amazon Ads, will uncover ways brands can leverage live-streaming creators and their passionate communities to build trust, boost brand consideration, and authentically reach new customers. With the added perspective of a Twitch streamer, Steve will explore the various ways advertisers can leverage this powerful dynamic to create memorable branded moments with creator collaborations.

    Speaker:

    Steve Marzocca, Influencer Relations Lead, Twitch at Amazon Ads

    Carmela, Twitch Streamer

  5. Break
  6. Presented By Spotify

    Spotify: Think Like a Fan, Act Like a Creator

    Join this session to explore how brands and agencies can harness Spotify’s data superpowers to push creative boundaries and craft standout campaigns. We’ll dive into some of the latest award winning work from Spotify Advertising and FCB NY, which put some of those same creative principles into practice.

    Speakers: 

    Rich Frankel, Global Creative Director, Spotify Advertising

    Jessica Levinsohn, Associate Director, Business Brand Marketing, Spotify

    Michael Aimette, Chief Creative Officer, FCB New York

    Danilo Boer, Global Creative Partner, FCB

  7. Presented by Salesforce

    B2B: From Boring2Blah to Bold2Brilliant

    Scott Larson, SVP and Head of Global Brand Marketing and Creative at Salesforce will offer invaluable insights and strategies drawn from his extensive experience at both B2B and B2C brands.

    Speaker:

    Scott Larson, SVP & Head of Global Brand Marketing and Creative, Salesforce

  8. Social-First Marketing: How to Create Likable Campaigns with Shareability as the Centerpiece

    To break through and meet their metrics, creatives must think of social as the birthplace of content, not the distributor. The most successful campaigns are built with platforms--and the habits of their audience-- in mind from the start. This panel will feature industry leaders who are delivering engagement and business results through clever conversations that influence consumer behavior.

    Speakers:

    Charlotte Tansill, President of PR, Social & Influence, Ogilvy North America


    Bridget Jewell, Executive Creative Director, Dentsu Creative

    Rob Lenois, Global Chief Creative Officer, VaynerMedia


    Lesley Parks, Executive Strategy Director, Social and Content, TBWA


    Moderator:

    Krystle Watler, Head of U.S. Integrated Marketing Communications, TikTok for Business

  9. Presented by MassiveMusic

    The Sonic Advantage: How Music & Sound Shapes Memorable Brands

    In today's oversaturated marketing landscape, branding has to go beyond just visual identity. Join the MassiveMusic team in an interactive session to explore the various ways in which sound and music can be used strategically to craft brands in an audio-centric era. Learn how tapping into the power of sound can form emotional bonds between brands and their communities – and reach new audiences – through authentic, sound-first storytelling.

    Speakers:

    Roger Sho Gehrmann, VP Integrated Solutions, Songtradr

    Eric David Johnson, Executive Creative Director, Creative Development (Americas), MassiveMusic

  10. 5:00 - 6:00 PM

    Networking Reception with light food and beverages

2024 Speakers

Alex Abrantes, ECD, FCB New York

Alex Abrantes

ECD, FCB New York

Michael Aimette

Michael Aimette

Chief Creative Officer, FCB New York

Simon Au, Executive Creative Director, The Kitchen at Kraft Heinz

Simon Au

Executive Creative Director, The Kitchen at Kraft Heinz

Carmela Headshot

Carmela

Twitch Streamer

Danilo Boer, Global Creative Partner, FCB Global

Danilo Boer

Global Creative Partner, FCB

Baldwin Cunningham, State Farm_ Headshot (1)

Baldwin Cunningham

Director, Media & Partnerships, State Farm

Rich Frankel

Rich Frankel

Global Creative Director, Spotify Advertising

Bridget Jewell, Executive Creative Director, Dentsu Creative (Square)

Bridget Jewell

Executive Creative Director, Dentsu Creative

Eric David Johnson, Executive Creative Director, Creative Development (Americas), MassiveMusic

Eric David Johnson

Executive Creative Director, Creative Development (Americas), MassiveMusic

Scott Larson, SVP Head of Global Brand Marketing and Creative, Salesforce

Scott Larson

SVP Head of Global Brand Marketing and Creative, Salesforce

ROB LENOIS, GLOBAL CHIEF CREATIVE OFFICER, VAYNERMEDIA (SQUARE)

Rob Lenois

Global Chief Creative Officer, VaynerMedia

Jess Levinsohn

Jess Levinsohn

Associate Director, Business Brand Marketing, Spotify

Matthew Low_Headshot

Matthew Low

SVP Creative Director, BBDO

SteveMarzocca_Headshot_Final-1

Steve Marzocca

Influencer Relations Lead, Twitch at Amazon Ads

Lesley Parks_Headshot

Lesley Parks

Executive Strategy Director, Social and Content, TBWA

Joel Rodriguez Headshot

Joel Rodriguez

Head of Context Planning, Translation

Emily Seal Headshot (1) (1)

Emily Seal

Executive Director, Clios

Roger Sho Gehrmann, VP Integrated Solutions, Songtradr

Roger Sho Gehrmann

VP Integrated Solutions, Songtradr

Charlotte Tansill,  President of PR, Social & Influence, Ogilvy North America .jpeg

Charlotte Tansill

President of PR, Social & Influence, Ogilvy North America

Krystle Watler, Head of U.S. Integrated Marketing Communications, TikTok for Business-1

Krystle Watler

Head of U.S. Integrated Marketing Communications, TikTok for Business

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Don't Miss Out: Reserve Your Spot Today

REGISTER

$ 50

Student Pass

Note: Student ID must be presented at the door for admittance for all student ticket purchases.

 

 

$ 99

General Admission Pass

 

 

 

 

 

$ 750

Group Rate

For Groups of 10+

 

 

 

 

2023 EVENT GALLERY

Meet the 2023 Clio Visionary Award Winner

KAWS

KAWS portrait by Nils Mueller for Wertical_with photographer name (1)

2023 Agenda

[ Click to Expand ]
  1. Creative Use of AI – The Path Forward

    In this session, trailblazing industry leaders will reveal how breakthroughs in AI can open doors for bold thinkers who take an entrepreneurial approach to new technologies. Attendees will gain a better understanding of the opportunities presented by emerging platforms and how to embrace, not fear, their powers to herald the future of creativity.

  2. Q&A with KAWS: Artist and 2023 Clio Visionary Award Recipient

    Iconic American artist, KAWS, will accept the 2023 Clio Visionary Award and sit down with Verizon's Mike Wente for an intimate conversation about his creative process, refined graphic language, collaborations with global brands, influence on today's culture and more.

  3. Anatomy of Hype: How to Reach Fandoms and Leverage Streamers to Fuel Brand Engagement

    Fan culture is more prominent than ever. This is evident in the re-emergence of the ‘boy band mania’ surrounding K-Pop, in queues of sneakerheads waiting to snag the latest drop, and in millions of gamers tuning in to competitive esports livestreams. 

    How can brands tap into—and support—the passion found in these fandoms? How can they expertly leverage streamers and live content to speak to fans? This session will explore Anatomy of Hype, a global research study from Twitch Ads and Amazon Ads that reveals the benefits for participating fans, identifies how fandom has evolved in recent years, and uncovers how brands can get in on the hype.

  4. Building a Bridge to the Next Generation Through Mentorship and Community

    Creators at the top of their game will discuss efforts to uplift the next generation of talent and open doors for all types of emerging voices to enter-- and alter-- the industry. You'll walk away with tips on how to build a personal and professional community that nurtures your skillset, and get inspiration that could change the trajectory of your career.

  5. How Michelob ULTRA is Combining Cutting-Edge Technology and Great Storytelling

    For five years, Michelob ULTRA has been leveraging (and even creating) cutting-edge technology to reach, engage and entertain its audience through fan experiences like “Michelob ULTRA Courtside,” “McEnroe vs. McEnroe,” and—most recently— “Dreamcaster,” which enabled a blind fan to commentate on a live NBA playoffs broadcast.

    In this session, the brand and its partners at FCB NY will uncover how they are going beyond traditional advertising with consistent innovations in sports entertainment that deliver its point of view: “It’s only worth it if you enjoy it.”

  6. Culture, Collaboration and Creativity at Pepsi

    Brand Pepsi has an iconic history of breaking through in culture and consistently raising the industry standard for creative excellence – from the viral Pepsi Peeps and Pepsi x Milk (PILK) campaigns that sparked conversation across social media, to long-form programming like “THE SHOW” and “The Color of Cola,” and most recently kicking off a 125 day-long campaign to celebrate its milestone anniversary. In this session, hear from Lou Arbetter, VP of Creative and Production, and Sofia Crnkovich, Pepsi Brand Team, as they discuss the team’s formula for collaboration and creativity, and how its recent work has come to life.

Past Speakers

Danilo Boer, Global Creative Partner, FCB Global

Danilo Boer

Global Creative Partner, FCB Global

Bianca Guimaraes, Partner & Executive Creative Director, Mischief

Bianca Guimaraes

Partner and Executive Creative Director, Mischief

Ricardo Marques, VP, Marketing, Michelob ULTRA-1

Ricardo Marques

VP Marketing, Michelob ULTRA

Charell Star, Executive Director, Muse by Clio

Charell Star

Executive Director, Muse by Clio

SteveMarzocca_Headshot_Final

Steve Marzocca

Influencer Relations Lead, Twitch Ads

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Sofia Crnkovich

Marketing Senior Analyst, PepsiCo Beverages North America

Andrew McKechnie , Chief Brand & Creative Officer, Formerly Apple and Verizon-1

Andrew McKechnie

Chief Brand & Creative Officer, Formerly Apple and Verizon

Dionna Dorsey, Cofounder & CEO, The Creative Ladder

Dionna Dorsey

Cofounder & CEO, The Creative Ladder

Nick Law, Creative Chairsperson, Accenture Song

Nick Law

Creative Chairperson, Accenture Song

KAWS small logo

KAWS

Artist

SW headshot

Shannon Washington

Chief Creative Officer, USA, R/GA

mike wente-Verizon

Mike Wente

VP, Creative Marketing and Brand Design, Verizon

Victor Lu - Twitch Speaker

Victor Lu

Twitch Brand Partnership Studio Lead, Americas, Twitch Ads

Lou Arbetter - VP, Creative and Production, PepsiCo Beverages North America

Lou Arbetter

VP, Creative and Production, PepsiCo Beverages North America

Elav Horwitz,EVP, Global Head of Applied Innovation , McCann Worldgroup-1

Elav Horwitz

EVP, Global Head of Applied Innovation, McCann Worldgroup

Meg Moss, Director of Strategic Business, Content and Digital Media, Adobe

Meg Moss

Director of Strategic Business, Content and Digital Media, Adobe

Contact Us

$ 50

Student

$50

Our Student Pass includes:

  • Full access to the 2023 Clio Creative Summit
  • Raffle entry for iPad Pro Giveaway
  • Admission to the 2023 MvVO Ad Art Show

* Proof of enrollment to be checked upon event check-in.

 

$ 99

Standard

$99

Our GA Pass Includes:

  • Full access to the 2023 Clio Creative Summit
  • Raffle entry for iPad Pro Giveaway
  • Admission to the 2023 MvVO Ad Art Show

$ 750

Group

For Groups of 10

Our Group Rate Includes:

  • Full access for up to [10] individuals to the 2023 Clio Creative Summit
  • Raffle entries [1 entry per attendee] for iPad Pro Giveaway
  • Admission to the 2023 MvVO Ad Art Show

Event Inquiries

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Candice Pierson

Marketing Director, Clio Awards

events@clioawards.com

 

Sponsorship Inquiries

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Conall Ryan

Senior Manager, Business Development

conall.ryan@clioawards.com

 

2024 PARTNERS

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October 08, 2024 New York, NY

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