2024 Clio Health Catalyst Conversations

5:00 - 8:00 PM

Insightful Discussions, Networking, Food, & Drinks

At this thought-provoking event, you’ll hear from creative leaders and experts from the health industry and beyond speak about transformative approaches to health marketing. In an era where patients and consumers are more empowered than ever, Clio Health will explore how advertising and marketing are evolving to engage them on their own terms. This event is the second in a two-part series that promises to ignite fresh perspectives and uncover how creativity is driving meaningful change in healthcare and beyond.

You don't want to miss this.

Sessions

Presented by Michelob ULTRA

A Race 45 Years in the Making - Michelob ULTRA x Williams Racing

Learn More

Presented by Nissan

Connecting with Latino Viewers during the Superbowl and Beyond

Presented by Universal Music Publishing

Harnessing The Power of Music in Sports with ESPN

Schedule

Additional Speakers and Sessions to be announced soon

5:00 - 5:30 PM

Check-In & Welcome Drinks
5:30 - 7:15 PM

Sessions
Committing to Creativity In Consumer Healthcare: How to Break Away From Boring and Explore the Space Beyond Constraints

[Click to learn more about this session]

When Opella decided to break the cycle of bland brand communications, they went all in on creativity, developing an in-house Creative Lab and setting aside funds for a Crazy Creative Fund to pursue out-of-the-box ideas. In this session, you'll discover the transformative power of embracing creativity at every level and breaking through the clutter with fast, fresh ideas that build trust with consumers.

Moderator:

Claudine Patel, Chief Marketing Officer, Opella

Speakers:

Bill Ulrick, Opella Head of Shopper Engagement, HCP & Creative Excellence North America, Opella

Nimit Bansal, Portfolio Lead – Personal Care, Opella

Jerry Hoak, Chief Creative Officer, The Martin Agency

Kristin Pehush, Executive Vice President, Lippe Taylor
Taking a Page from Marvel's Playbook: Lessons from Super Heroes in Purpose-Driven Storytelling

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Discover how Northwell Health is revolutionizing patient engagement by harnessing Marvel's storytelling magic. This keynote explores their innovative use of media, making healthcare more relatable and accessible --- and how Northwell Studios is using the power of storytelling to engage it’s consumers in New York. Join us to see how the power of popular culture can transform healthcare communication.

Moderator:

Eric Weisberg, Global Chief Creative Officer, Havas Health

Speaker:

Ramon Soto, Chief Marketing & Communications Officer, Northwell Health
Breaking the Chain: How Effective Content and Collaboration Can Lead to Real Breakthroughs in Behavioral Health
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New Hampshire wanted to make behavioral health care easier to access. Colorado wanted people to know the risks of high concentration cannabis. Different states, different objectives. Both found that overcoming stigmas and disinformation and sharing scientific information in new ways were crucial to promoting trustworthy medical and public health advice. This session will explore how Initium Health works in Colorado and New Hampshire to deploy innovative messaging with tangible results and positive behavioral health outcomes.

Moderator:

James Corbett, MDiv, JD, Principal, Initium Health

Speakers:

Derrin Horton, Sports Anchor & Mental Health Advocate

Carolyn Lewis, PsyD, Bureau Chief, State of NH DHHS Mental Health Services

Annie Futterman Collier, PhD, Associate Professor, Department of Community & Behavioral Health, Colorado School of Public Health

Elise Plakke, Creative Director, Initium Health
Under the Influence: Mastering A New Frontier in Healthcare Communications

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As pharmaceutical brands become more comfortable with embracing influencers to combat misinformation, expand their reach and create a trusted dialogue with patients, creator content has become a crucial element of the marketing mix. This panel will dive deep into best practices for identifying and sourcing the right talent, then developing a compliant campaign that is informational and engaging for its intended audience.

Speakers:

Dr. Bayo Curry-Winchell, 2x TEDx Speaker, Founder of Beyond Clinical Walls, Saint Mary's Urgent Care Medical Director & Physician, and Medical Contributor

Kate Barchie, Content Strategy Lead, Novartis

Kathleen Nanda, Chief Creative Officer, FCB Health NY

Casey Ross, Group Director, Social Media Strategy, FCB Health NY
7:15 - 8:00 PM

Networking Reception

PREVIOUS SPEAKERS

$ 75

General Admission Rate

$75

Our General Admission Rate Pass includes:

Full access to the 2024 Clio Health Catalyst Conversations.
Programming, food, and drinks during the networking reception.

$ 50

Group Admission Rate

$50 Per Person

Our Group Rate Pass Includes:

Full access to the 2024 Clio Health Catalyst Conversations.
Programming, food, and drinks during the networking reception.
For groups of five (5) or more from the same organization.

Students

Gain insider knowledge, learn meaningful tips, and hear from inspiring creators about what fuels their process.

Early - Mid Career Professionals

Make connections with other talented creatives and marketers that can help you build a professional community and set your career on the path to award-winning ideas.

Industry Veterans

Celebrate your passion for creativity and share your vision for the future of the industry with other brand and marketing leaders at the top of their game.