![SOP - Michelob ULTRA](https://9173180.fs1.hubspotusercontent-na1.net/hub/9173180/hubfs/SOP%20-%20Michelob%20ULTRA.png?width=400&height=600&name=SOP%20-%20Michelob%20ULTRA.png)
May 13 State of Play 2024
Michelob ULTRA's Formula for Creative Storytelling
Danilo Boer, Global Creative Partner at FCB Global and Rachel Helfman, Head of B2B Marketing and Solutions at Roku, will discuss the innovations deployed as storytelling devices in Michelob ULTRA's "Lap of Legends" TV special, premiering May 14, 2024. The special celebrates legendary Williams Racing champions as they compete in a first-of-its-kind real vs. virtual 15-lap race.
State of Play: Clio Sports Marketing Summit
Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans.
It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.
![clio sports state of play banner updated 5.6.2024 clio sports state of play banner updated 5.6.2024](https://info.clios.com/hubfs/clio%20sports%20state%20of%20play%20banner%20updated%205.6.2024.jpg)
Ready for more?
Sessions
![The Rise of Alternative Broadcasts](https://9173180.fs1.hubspotusercontent-na1.net/hub/9173180/hubfs/harry-cunningham-_1J2AioiNC0-unsplash.jpg?width=600&height=750&name=harry-cunningham-_1J2AioiNC0-unsplash.jpg)
The Rise of Alternative Broadcasts
![harnessing-the-power-of-music](https://9173180.fs1.hubspotusercontent-na1.net/hub/9173180/hubfs/luis-morera-klNRtxIgiMM-unsplash.jpg?width=600&height=400&name=luis-morera-klNRtxIgiMM-unsplash.jpg)
Presented by Universal Production Music
Harnessing the Power of Music for Sports
![michelob-ultra](https://9173180.fs1.hubspotusercontent-na1.net/hub/9173180/hubfs/Screenshot%202024-04-25%20105119.png?width=600&height=340&name=Screenshot%202024-04-25%20105119.png)
Sponsored by Michelob ULTRA
Michelob ULTRA's Formula for Creative Storytelling
![Nissan's Winning Playbook in College Sports Marketing](https://9173180.fs1.hubspotusercontent-na1.net/hub/9173180/hubfs/800px-The_Most_exciting_25_seconds_in_College_football-760x570.jpg?width=456&height=570&name=800px-The_Most_exciting_25_seconds_in_College_football-760x570.jpg)
Presented by Nissan
Nissan's Winning Playbook in College Sports Marketing
![A Fireside Chat with Ashlyn Harris, Hosted by Deep Blue Sports + Entertainment Sports Marketing](https://9173180.fs1.hubspotusercontent-na1.net/hub/9173180/hubfs/Screenshot%202024-05-02%20183217.png?width=518&height=648&name=Screenshot%202024-05-02%20183217.png)