AI Challenge
Powered by Dream Machine
AI Challenge
Powered by Dream Machine
Luma AI empowers professional creatives to bring their dreams to life through cutting-edge AI video generation technology. We believe that every creative vision deserves to be realized, regardless of traditional production constraints.
Creative Brief
Create a series of 10-second social media advertisements using Luma AI’s Dream Machine video generation technology, using the Modify features.
*Free trial access to Dream Machine will be provided to participants.
Get more details on the goals, the audience, and other helpful information to guide you through the Luma AI challenge by filling out the form below!
Eligibility
This program is open to junior to mid-level creatives with up to 10 years of experience in advertising, marketing, or creative fields, as well as recent graduates looking to showcase their innovative approach to AI-powered video creation.
Prize
● 6 months of Dream Machine Unlimited ($569.94 value)
● Recognition at the Clio Awards Creative Summit & invitation to participate in roundtable discussion along with networking opportunities at the event.
Luma AI empowers professional creatives to bring their dreams to life through cutting-edge AI video generation technology. We believe that every creative vision deserves to be realized, regardless of traditional production constraints.
Creative Brief
Create a series of 10-second social media advertisements using Luma AI’s Dream Machine video generation technology, using the Modify features.
*Access to Dream Machine (trial access provided to participants)
Get more details on the goals, the audience, and other helpful information to guide you through the Luma AI challenge by filling the form below!
Eligibility
This program is open to junior to mid-level creatives with up to 10 years of experience in advertising, marketing, or creative fields, as well as recent graduates looking to showcase their innovative approach to AI-powered video creation.
Prize
● 6 months of Dream Machine Unlimited ($569.94 value)
● Recognition at Clio Creative Summit & invitation to participate in roundtable discussion at Clio Creative Summit along with networking opportunities at the event.
Creative Generations with Dream Machine Challenge
Key Dates
SEPTEMBER 23, 2025
October 6th
October 13th
October 20
Jon Finger has spent over 15 years at the intersection of emerging technology and storytelling. A hands-on pioneer of at-home motion capture, 3D scanning, and virtual production, he’s pushed new production methods from the indie desktop to studio-scale pipelines.
Today, Finger helps lead Luma AI’s Dream Lab LA, where he partners with filmmakers and studios to translate frontier AI models into practical, creator-friendly workflows. His background spans collaborations with Paramount Network, The Game Awards, and Comedy Central, as well as development work for Netflix – an experience he now channels into building tools and processes that give storytellers physicalized control over AI-driven productions. Over the last three years, his focus has been on integrating AI into end-to-end filmmaking, bridging real-time capture, generative imaging, and post.
Jon Finger has spent over 15 years at the intersection of emerging technology and storytelling. A hands-on pioneer of at-home motion capture, 3D scanning, and virtual production, he’s pushed new production methods from the indie desktop to studio-scale pipelines.
Today, Finger helps lead Luma AI’s Dream Lab LA, where he partners with filmmakers and studios to translate frontier AI models into practical, creator-friendly workflows. His background spans collaborations with Paramount Network, The Game Awards, and Comedy Central, as well as development work for Netflix – an experience he now channels into building tools and processes that give storytellers physicalized control over AI-driven productions. Over the last three years, his focus has been on integrating AI into end-to-end filmmaking, bridging real-time capture, generative imaging, and post.
Frequently Asked Questions
Who can enter?
This program is open to junior to mid-level creatives with up to 10 years of experience in advertising, marketing, or creative fields, as well as recent graduates looking to showcase their innovative approach to AI-powered video creation.
Unfortunately, this challenge is not open to students.
What is the deadline to enter?
The deadline for submissions is October 6, 2025, at 11:59 PM EST.
What type of media is expected for submissions?
You'll need to create a series of Instagram Reels advertisements using Luma AI’s Dream Machine video generation technology, using the Modify features. Your submission should include 2-3 creative variations of the same core concept to demonstrate A/B testing potential.
Please see the brief for more details.
Can I work with a team?
No. All entries must be created by one individual.
How do I get started?
1. Download the brief.
2. Sign up for Dream Machine here.
3. Fill out this form to be granted access to the free trial you’ll need to create your assets. Please note this may take up to 48 hours. You will receive an email confirmation once you have been given access.
4. Create your assets and submit them here.
How many winners will be selected?
An executive from Luma AI will select three finalists.
What is the prize?
The 3 finalists chosen by Luma AI will be invited to participate in a roundtable discussion about their creative process on stage at the 2025 Clio Awards Creative Summit in NYC.
All three will also receive a 6-month subscription to Dream Machine Unlimited ($569.94 value).
Do winners need to be present at the 2025 Clio Awards Creative Summit?
Yes. The three finalists will take part in an in-person roundtable discussion with an executive from Luma AI, so they will need to be present at the Creative Summit in NYC in October 2025.
How will I be notified if I win?
Someone will reach out via email to notify you if you're a finalist no later than October 13, 2025.
When is the Clio Awards Creative Summit and how do I get tickets?
The Clio Awards Creative Summit will be held on October 20th in NYC. You can see all event details and purchase tickets here.
Is there a dedicated support email for Dream Machine questions?
Yes. You can email prince@lumalabs.ai and copy support@clios.com with any questions you have.