--- title: "Michelob ULTRA: Combining Cutting-Edge Technology & Great Storytelling" --- [Go Back Up](https://info.clios.com/creativity-summit-2023-michelob-ultra-combining-cutting-edge-technology-great-storytelling#top) [Skip to Content](https://info.clios.com/creativity-summit-2023-michelob-ultra-combining-cutting-edge-technology-great-storytelling#body) [Register Here](https://www.eventbrite.com/e/clio-awards-creative-summit-tickets-690267447517) ![michelob ultra photo 2](https://info.clios.com/hs-fs/hubfs/michelob%20ultra%20photo%202.png?width=1750&height=2600&name=michelob%20ultra%20photo%202.png) Oct 16 Creative Summit 2023 # How Michelob ULTRA is Combining Cutting-Edge Technology and Great Storytelling For five years, Michelob ULTRA has been leveraging (and even creating) cutting-edge technology to reach, engage and entertain its audience through fan experiences like “Michelob ULTRA Courtside,” “McEnroe vs. McEnroe,” and—most recently— “Dreamcaster,” which enabled a blind fan to commentate on a live NBA playoffs broadcast. In this session, the brand and its partners at FCB NY will uncover how they are going beyond traditional advertising with consistent innovations in sports entertainment that deliver its point of view: “It’s only worth it if you enjoy it.” [See the Full agenda](https://info.clios.com/clio-2023-creative-summit?hsLang=en) ![Danilo Boer, Global Creative Partner, FCB Global](https://info.clios.com/hs-fs/hubfs/Danilo.png?width=1750&height=2600&name=Danilo.png) ### Danilo Boer Speaker Global Creative Partner **FCB Global** ![AA photo 1 (1)](https://info.clios.com/hs-fs/hubfs/AA%20photo%201%20(1).png?width=1750&height=2600&name=AA%20photo%201%20(1).png) ### Ricardo Marques Speaker VP, Marketing **Michelob ULTRA** [Register Here](https://www.eventbrite.com/e/clio-awards-creative-summit-tickets-690267447517) ## Clio 2023 Creative Summit The industry’s most celebrated and forward-thinking voices will gather to share the tools, ideas, and practices that propelled their work to the forefront of the business. You'll hear from today’s most inspiring visionaries about how to build a career that supercharges your strengths, harness the power of creativity to unlock the potential of new technologies and so much more. [Learn More](https://info.clios.com/clio-2023-creative-summit?hsLang=en) ![updated Clio Awards Creative Summit 2023 main photo](https://info.clios.com/hubfs/updated%20Clio%20Awards%20Creative%20Summit%202023%20main%20photo.png "updated Clio Awards Creative Summit 2023 main photo") [Back to the Main Page](https://info.clios.com/clio-2023-creative-summit?hsLang=en) Ready for more? ## Sessions [View The Full Agenda](https://info.clios.com/clio-2023-creative-summit?hsLang=en) ![Q&A with KAWS: Artist and 2023 Clio Visionary Award Recipient](https://info.clios.com/hs-fs/hubfs/Mic%202.png?width=400&height=242&name=Mic%202.png) Presented by Verizon ### Q&A with KAWS: Artist and 2023 Clio Visionary Award Recipient [Learn More](https://info.clios.com/creativity-summit-2023-sessions-qa-with-kaws?hsLang=en) ![Anatomy of Hype: How to Reach Fandoms and Leverage Streamers to Fuel Brand Engagement](https://info.clios.com/hs-fs/hubfs/ella-don-s3cSol6Y6eY-unsplash.jpg?width=400&height=267&name=ella-don-s3cSol6Y6eY-unsplash.jpg) Presented by Twitch ### Anatomy of Hype: How to Reach Fandoms and Leverage Streamers to Fuel Brand Engagement [Learn More](https://info.clios.com/creativity-summit-2023-sessions-anatomy-of-hype?hsLang=en) ![Pepsi](https://info.clios.com/hs-fs/hubfs/230327115255-embargoed-01-pepsi-new-logo-2023.jpg?width=1920&height=1080&name=230327115255-embargoed-01-pepsi-new-logo-2023.jpg) Presented by Pepsi ### A Creative Conversation with Pepsi [Learn More](https://info.clios.com/creativity-summit-2023-session-a-creative-conversation-with-pepsi?hsLang=en) ![Creative Use of AI](https://info.clios.com/hs-fs/hubfs/markus-spiske-iar-afB0QQw-unsplash.jpg?width=400&height=267&name=markus-spiske-iar-afB0QQw-unsplash.jpg) ### Creative Use of AI – The Path Forward [Learn More](https://info.clios.com/creativity-summit-2023-session-creative-use-of-ai?hsLang=en) ![Building a Bridge](https://info.clios.com/hs-fs/hubfs/mentorship%203.png?width=400&height=242&name=mentorship%203.png) ### Building a Bridge to the Next Generation Through Mentorship and Community [Learn More](https://info.clios.com/creativity-summit-2023-session-building-a-bridge?hsLang=en) ![Michelob ULTRA 1](https://info.clios.com/hs-fs/hubfs/Michelob%20ULTRA%201.png?width=660&height=400&name=Michelob%20ULTRA%201.png) Presented by Michelob ULTRA ### How Michelob ULTRA is Combining Cutting-Edge Technology and Great Storytelling [Learn More](https://info.clios.com/creativity-summit-2023-michelob-ultra-combining-cutting-edge-technology-great-storytelling) [mailto:email@email.com](mailto:email@email.com)   ![CLIOS_Horizontal-White (1)](https://info.clios.com/hs-fs/hubfs/CLIOS_Horizontal-White%20(1).jpg?width=285&height=108&name=CLIOS_Horizontal-White%20(1).jpg) The Clios were founded in 1959 to celebrate creative excellence in advertising around the world. As the industry expands and evolves, The Clios have developed programs across sports, music, health, entertainment, and more that are tailored to recognize the specific challenges and triumphs of those sectors. The flagship Clio Awards program continues to set a high bar across the globe for all marketers, inspiring the makers of today and tomorrow to pursue boundary-pushing ideas and bringing the community together at our world-class jury retreat and annual awards ceremony. As a champion for the power of creativity to drive commerce and culture, The Clios are a constant source of inspiration via thought leadership programming, a vast global database of ads at AdsOfTheWorld.com, and a hub for original content at MuseByClios.com. To learn more about how to enter or view our gallery of award winners, visit Clios.com.     **Resources** [How to Enter](https://clios.com/entry-information/) [Winners](https://clios.com/winners-gallery/) [Events](https://clios.com/events) [Jury](https://clios.com/clios-juries) [Muse By Clios](https://musebycl.io/) [Ads of the World](https://www.adsoftheworld.com/) [Store](https://clios.com/store)   **Award Verticals** [Clio Awards](https://clios.com/awards) [Clio Sports](https://clios.com/sports) [Clio Music](https://clios.com/music) [Clio Entertainment](https://clios.com/entertainment) [Clio Health](https://clios.com/health) [Clio Creators](https://clios.com/creators/) --- © 2026 The Clios