Oct 16 Creative Summit 2023

How Michelob ULTRA is Combining Cutting-Edge Technology and Great Storytelling

For five years, Michelob ULTRA has been leveraging (and even creating) cutting-edge technology to reach, engage and entertain its audience through fan experiences like “Michelob ULTRA Courtside,” “McEnroe vs. McEnroe,” and—most recently— “Dreamcaster,” which enabled a blind fan to commentate on a live NBA playoffs broadcast.

In this session, the brand and its partners at FCB NY will uncover how they are going beyond traditional advertising with consistent innovations in sports entertainment that deliver its point of view: “It’s only worth it if you enjoy it.”

The industry’s most celebrated and forward-thinking voices will gather to share the tools, ideas, and practices that propelled their work to the forefront of the business.

You'll hear from today’s most inspiring visionaries about how to build a career that supercharges your strengths, harness the power of creativity to unlock the potential of new technologies and so much more.

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