May 13 State of Play 2024

Harnessing The Power of Music in Sports

In this session speakers from Universal Production Music, ESPN and the NBA will dive in to the timelines, targets, clearances and other factors behind the most powerful music moments in sports culture.

Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans.

It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

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