May 13 State of Play 2024

A Fireside Chat with Ashlyn Harris, Hosted by Deep Blue Sports + Entertainment

With elite women’s sports expected to become a $1 billion industry this year, and Paris 2024 Summer Olympics marking the first time the Olympic Games have achieved gender parity, with an equal number of male and female athletes participating – it’s clear women’s sports isn’t ‘having a moment’, it's a movement. And yet, despite ratings increasing exponentially and attendance records being regularly broken, brand investments and media coverage in women’s sports are still lagging. There’s a commercial gap in women’s sports and it’s a colossal opportunity for marketers. Join Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment in discussion with Ashlyn Harris, 2x World Cup Champion, as they explore opportunities in storytelling, brand building, and strategic partnerships in the women’s sports landscape.

Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans.

It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

Learn More