May 13 State of Play 2024

Nissan's Winning Playbook in College Sports Marketing

Join us for an insightful conversation at the intersection of sports, advertising, and innovation in college athletics. Rob Martin, Director, US Brand & Retail Media at Nissan Motor Corporation, will discuss the iconic 'Road 2 March Madness' and 'Heisman House' campaigns, offering attendees an exclusive look into the strategies and storytelling that have made these initiatives so impactful.

Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans.

It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

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