May 13 State of Play 2024

The Rise of Alternative Broadcasts

As leagues and broadcasters vie for the next generation of sports fans and compete with the second screen for viewers' attention, a new trend has emerged—alternative broadcasts. This programming is designed to increase engagement during the game or reach a niche audience that may not be tuning in to the main feed. In this panel, you'll hear from the broadcasters leading the way into the future of audience engagement—what is their creative approach to developing new content and what opportunities does it present for advertisers looking to break through?

Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans.

It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

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