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MAY 13, 2024  |  NEW YORK, NY

State of Play:

Clio Sports Marketing Summit

1:30 - 5:00 PM, followed by networking, food, and drinks.

Join us for conversations, cocktails, and a closer look at some of the most talked about moments in sports marketing. You’ll hear from athletes, advertisers, and agencies about how they’re leaning into pop culture, innovation, and alternative channels to reach new audiences and build brand affinity with sports fans. It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

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You don't want to miss this.


Presented by Michelob ULTRA

A Race 45 Years in the Making - Michelob ULTRA x Williams Racing

Presented by Nissan

Connecting with Latino Viewers during the Superbowl and Beyond

Presented by Universal Music Publishing

Harnessing The Power of Music in Sports with ESPN

Topics & Agenda

[ Click to Expand for Session Descriptions ]
  1. 1:30 PM


  2. 2:10 - 2:30 PM

    Harnessing the Power of Music for Sports

    Presented by Universal Production Music

    In this session speakers from Universal Production Music, ESPN and the NBA will dive in to the timelines, targets, clearances and other factors behind the most powerful music moments in sports culture.
  3. 2:30 - 3:00 PM

    Nissan's Winning Playbook in College Sports Marketing

    Presented by Nissan

    Join us for an insightful conversation at the intersection of sports, advertising, and innovation in college athletics. Rob Martin, Director, US Brand & Retail Media at Nissan Motor Corporation, will discuss the iconic 'Road 2 March Madness' and 'Heisman House' campaigns, offering attendees an exclusive look into the strategies and storytelling that have made these initiatives so impactful.

  4. 3:00 - 3:25 PM

    The Rise of Alternative Broadcasts

    As leagues and broadcasters vie for the next generation of sports fans and compete with the second screen for viewers' attention, a new trend has emerged—alternative broadcasts. This programming is designed to increase engagement during the game or reach a niche audience that may not be tuning in to the main feed. In this panel, you'll hear from the broadcasters leading the way into the future of audience engagement—what is their creative approach to developing new content and what opportunities does it present for advertisers looking to break through?
  5. 3:25 - 3:45 PM

    Networking Break

  6. 3:45 - 4:15 PM

    Michelob ULTRA's Formula for Creative Storytelling

    Presented by Michelob ULTRA

    Danilo Boer, Global Creative Partner at FCB Global and Rachel Helfman, Head of B2B Marketing and Solutions at Roku, will discuss the innovations deployed as storytelling devices in Michelob ULTRA's "Lap of Legends" TV special, premiering May 14, 2024. The special celebrates legendary Williams Racing champions as they compete in a first-of-its-kind real vs. virtual 15-lap race.
  7. 4:15 - 4:40 PM

    A Fireside Chat with Ashlyn Harris, Hosted by Deep Blue Sports + Entertainment

    With elite women’s sports expected to become a $1 billion industry this year, and Paris 2024 Summer Olympics marking the first time the Olympic Games have achieved gender parity, with an equal number of male and female athletes participating – it’s clear women’s sports isn’t ‘having a moment’, it's a movement. And yet, despite ratings increasing exponentially and attendance records being regularly broken, brand investments and media coverage in women’s sports are still lagging. There’s a commercial gap in women’s sports and it’s a colossal opportunity for marketers. Join Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment in discussion with Ashlyn Harris, 2x World Cup Champion, as they explore opportunities in storytelling, brand building, and strategic partnerships in the women’s sports landscape.
  8. 4:40 - 7:00 PM

    Networking Reception



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Ashlyn Harris

2x World Cup Champion

Danilo Boer, Global Creative Partner, FCB Global

Danilo Boer

Global Creative Partner | FCB Global

Laura Correnti

Laura Correnti

Founder and CEO | Deep Blue Sports + Entertainment

Rachel Helfman, Head of B2B Marketing and Solutions, Roku

Rachel Helfman

Head of B2B Marketing and Solutions | Roku

Josh Helmrich, Senior Director, Media Strategy, Business Development and Next Gen Stats, NFL

Josh Helmrich

Senior Director, Media Strategy, Business Development and Next Gen Stats | NFL


Todd King

VP, Licensing & Partnerships | Universal Production Music

Jasmin-Marquez headshot-1

Jasmin Marquez

Lead of Music Programming and Business Operations | NBA


Rob Martin

Director, US Brand & Retail Media | Nissan

Claude Mitchell Headshot

Claude Mitchell

Coordinating Director, Music | ESPN Creative Studio


Don Moyer

Sr. Music Licensing Executive | Universal Production Music

Tyler Price, VP of Content, Bleacher Report-1

Tyler Price

VP of Content | Bleacher Report

Tim Reed, Vice President of Programming and Acquisitions, ESPN

Tim Reed

Vice President of Programming and Acquisitions | ESPN

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Lucas Spry

Music Director/Producer | Universal Production Music

600x800 Charell Star

Charell Star

Executive Director | Muse by Clio



Janine Dugre

SVP, Brand & Creative Management | NBA


Jason Campbell

CCO | Translation

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Chris Bellinger

VP, Creative & Digital | PepsiCo Foods North America

Stevland Wilson_Headshot

Stevland Wilson

Vice President, Post Production & Creative Services | Monumental Sports & Entertainment

Stephenson, Shana

Shana Stephenson

Chief Brand Officer | New York Liberty

The Broadcast Boys

The Broadcast Boys

Producers, House of Highlights | Bleacher Report


Jillian Frechette

SVP, Marketing | New Jersey Devils / Prudential Center


Bobby Clemens

Exec. Director, Creative Content | New York Mets

Options For Every Creative

Ready to Roll?

Space is limited. Buy your tickets now!

$ 299

General Admission Rate


Our General Admission Rate Pass includes:

  • Full access to the State of Play: Clio Sports Marketing Summit.
  • This includes programming, and food and drinks during the networking reception.


$ 199

Group Admission Rate

$199 Per Person

Our Group Rate Pass Includes:

  • Full access to the State of Play: Clio Sports Marketing Summit.
  • This includes programming, and food and drinks during the networking reception.
  • For groups of five (5) or more from the same organization.



Highlights from Last year




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May 13, 2024 New York, NY

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