In this session speakers from Universal Production Music, ESPN and the NBA will dive in to the timelines, targets, clearances and other factors behind the most powerful music moments in sports culture.

Join us for an insightful conversation at the intersection of sports, advertising, and innovation in college athletics. Rob Martin, Director, US Brand & Retail Media at Nissan Motor Corporation, will discuss the iconic 'Road 2 March Madness' and 'Heisman House' campaigns, offering attendees an exclusive look into the strategies and storytelling that have made these initiatives so impactful.

As leagues and broadcasters vie for the next generation of sports fans and compete with the second screen for viewers' attention, a new trend has emerged—alternative broadcasts. This programming is designed to increase engagement during the game or reach a niche audience that may not be tuning in to the main feed. In this panel, you'll hear from the broadcasters leading the way into the future of audience engagement—what is their creative approach to developing new content and what opportunities does it present for advertisers looking to break through?

Danilo Boer, Global Creative Partner at FCB Global and Rachel Helfman, Head of B2B Marketing and Solutions at Roku, will discuss the innovations deployed as storytelling devices in Michelob ULTRA's "Lap of Legends" TV special, premiering May 14, 2024. The special celebrates legendary Williams Racing champions as they compete in a first-of-its-kind real vs. virtual 15-lap race.

With elite women’s sports expected to become a $1 billion industry this year, and Paris 2024 Summer Olympics marking the first time the Olympic Games have achieved gender parity, with an equal number of male and female athletes participating – it’s clear women’s sports isn’t ‘having a moment’, it's a movement. And yet, despite ratings increasing exponentially and attendance records being regularly broken, brand investments and media coverage in women’s sports are still lagging. There’s a commercial gap in women’s sports and it’s a colossal opportunity for marketers. Join Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment in discussion with Ashlyn Harris, 2x World Cup Champion, as they explore opportunities in storytelling, brand building, and strategic partnerships in the women’s sports landscape.