State of Play:

Clio Sports Marketing Summit

1:30 - 7:00 PM

Join us for conversations, cocktails, and a closer look at some of the most talked about moments in sports marketing. You’ll hear from athletes, advertisers, and agencies about how they’re leaning into pop culture, innovation, and alternative channels to reach new audiences and build brand affinity with sports fans. It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

You don't want to miss this.

Sessions

Presented by Michelob ULTRA

A Race 45 Years in the Making - Michelob ULTRA x Williams Racing

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Presented by Nissan

Connecting with Latino Viewers during the Superbowl and Beyond

Presented by Universal Music Publishing

Harnessing The Power of Music in Sports with ESPN

Topics

[ Click to Expand for Session Descriptions ]

1:30 PM

Check-In
Harnessing the Power of Music for Sports

Presented by Universal Production Music

In this session speakers from Universal Production Music, ESPN and the NBA will dive in to the timelines, targets, clearances and other factors behind the most powerful music moments in sports culture.
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Paris 2024: Marketing the Summer Olympics

Hear from the official sponsors of the 2024 Summer Olympics about how they are engaging fans at home and in the city of lights. This session will explore challenges and triumphs of a partnership at this scale—the innovations being introduced specifically for the games, the activations set to engage fans, and how brands are using athletes and influencers to get their message out.
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The Rise of Alternative Broadcasts

As leagues and broadcasters vie for the next generation of sports fans and compete with the second screen for viewers' attention, a new trend has emerged—alternative broadcasts. This programming is designed to increase engagement during the game or reach a niche audience that may not be tuning in to the main feed. In this panel, you'll hear from the broadcasters leading the way into the future of audience engagement—what is their creative approach to developing new content and what opportunities does it present for advertisers looking to break through?
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Michelob ULTRA's Formula for Creative Storytelling

Presented by Michelob ULTRA

Ricardo Marques, VP of Marketing at Michelob ULTRA, and Alex Abrantes, Executive Creative Director at FCB NY, will discuss the innovations deployed as storytelling devices in Michelob ULTRA's "Lap of Legends" TV special, premiering May 2024. The special celebrates legendary Williams Racing champions as they compete in a first-of-its-kind real vs. virtual 15-lap race.
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Brand and Athlete Collaborations
5:00 - 7:00 PM

Cocktail Reception & Networking

Speakers

Pia Devitre

Sr. Managing Director, Global Strategic Partnerships | Deloitte

Jaclyn Wyatt

Head of Digital Marketing & Social Commerce | Samsung Electronics America

LAST YEAR'S SPEAKERS INCLUDED

Students

Gain insider knowledge, learn meaningful tips, and hear from inspiring creators about what fuels their process.

Early - Mid Career Professionals

Make connections with other talented creatives and marketers that can help you build a professional community and set your career on the path to award-winning ideas.

Industry Veterans

Celebrate your passion for creativity and share your vision for the future of the industry with other brand and marketing leaders at the top of their game.