May 13 State of Play 2024

Michelob ULTRA's Formula for Creative Storytelling

Danilo Boer, Global Creative Partner at FCB Global and Rachel Helfman, Head of B2B Marketing and Solutions at Roku, will discuss the innovations deployed as storytelling devices in Michelob ULTRA's "Lap of Legends" TV special, premiering May 14, 2024. The special celebrates legendary Williams Racing champions as they compete in a first-of-its-kind real vs. virtual 15-lap race.

Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans.

It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.

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